About Watts Equipment Company
Your trusted Toyota and Crown Forklift dealer serving California’s Central Valley since 1967.
Our Story
For over five decades, Watts Equipment Company has been the trusted partner for businesses across California’s Central Valley. Founded in 1967 as a family-owned business, we’ve grown from a small equipment dealer to the region’s premier source for material handling solutions.
Our commitment to excellence, combined with deep local roots and industry expertise, has made us the go-to choice for companies looking to power their operations with reliable, high-quality forklifts and warehouse equipment.
Family Owned Since 1967
50+ Year Experience
Company Founded in 1967
Started by Virgil Watts and has been run by the family for more than 50 years.
Authorized Dealer
Became Toyota & Crown certified partner
Central Valley Leader
Serving thousands of satisfied customers
Our Brands
Industry Leaders in Material Handling
Toyota Forklifts
The world’s #1 forklift brand, known for reliability, durability, and innovative technology. Toyota forklifts deliver exceptional performance and lowest total cost of ownership.
Crown Forklifts
Leading manufacturer of electric forklifts and warehouse equipment. Crown’s innovative design and advanced technology maximize productivity and operator comfort.
Our Services
Complete material handling solutions for your business
Forklift Sales
New and used forklifts from trusted brands
Forklift Rentals
Flexible rental options for any timeline
Service & Maintenance
Expert repairs and preventive maintenance
Forklift Parts
Genuine OEM parts and accessories
Warehouse Solutions
Complete material handling systems
Why Choose Watts
The advantages that set us apart
Reliability
Over 50 years of proven service excellence and dependable equipment solutions that keep your business running smoothly.
Expertise
Factory-trained technicians and sales professionals who understand your material handling challenges and provide expert solutions.
Local Roots
Deep connections to the Central Valley community with personalized service and understanding of local business needs.
Community & Values
At Watts Equipment Company, we’re more than just a forklift dealer – we’re a committed partner in the growth and success of Central Valley businesses. Our deep roots in the community drive our dedication to supporting local enterprises with reliable equipment and exceptional service.
We believe in building lasting relationships based on trust, integrity, and mutual success. When your business thrives, our community thrives, and that’s what motivates us every day.
What Our Customers Say
Trusted by businesses across California’s Central Valley
Ready to Find Your Next Forklift?
Get expert guidance on the perfect material handling solution for your business. Our team is ready to help you succeed.